Everyone knows that complaining about the VMAs was the goal of MTV/the music industry, right?
I mean, there is definitely no such thing as bad press for these people. Is it disturbing? Yes. Is it insane? Yes. Is it wrong? Yes.
Was that the point? Yes.
They aren’t trying to do anything other than make people watch it. And if you’re complaining, you’re watching.
It seems like the internet/media hive mind thinks it’s swimming against the stream this morning, and it’s just not. Last night was a calculated marketing play, and you aren’t surprising the people who drew it up with your feigned indignation and fury.
This is the same problem that came up a few months ago with the string of tragic shootings. They received insane media attention and everyone was talking about it. These monsters controlled the country, for all intents and purposes, for days on end! And we let them! We wanted them to!
So, I’ve got a new rule. When something terrible happens that you completely disagree with, don’t feed the machine. Say it was terrible, say you hope it never happens again, say you’re praying for whoever has been hurt, and say nothing else. Don’t link to videos/analyses/opinions. Because that’s the plan, and falling in line with the plan isn’t going to change anything.
The Morning Joe folks did a great job of this this morning (as much as can be expected on a cable morning show). They were talking about how ridiculous the show was and a producer started playing a video of the show. The hosts jumped down this guys throat and just cut the segment. That’s exactly what you should be doing too.
If you want the sensationalism to stop, then, please, stop feeding it.